Crafting a “StoryBranded” Blog Post that Resonates
Capture the attention & hearts of your target audience with intriguing storytelling. The “StoryBranded” approach provides a structured framework to charge your blog posts with compelling narratives that engage & resonate. Let’s dive into the key elements of creating a “StoryBranded” blog post that leaves a lasting impact.
1. Identify the Hero (Your Audience):
In the StoryBrand Marketing framework, your audience is the hero of the story. Begin your blog post by identifying the challenges, aspirations or questions your audience may have. This sets the stage for a narrative that’s not about your brand but about how your brand can guide & empower the audience.
2. Establish the Problem:
Every good story has a problem to solve. Clearly articulate the problem or pain point your audience is facing. This creates empathy & draws your readers into the narrative by making them feel understood. Whether it’s a common challenge or a specific pain point, the problem should resonate with your audience.
3. Position Your Brand as the Guide:
In the StoryBrand approach, your brand plays the role of the guide, not the hero. Clearly communicate how your product or service can guide the hero (your audience) toward a solution. Highlight the unique value your brand offers in addressing their challenges or fulfilling their needs.
4. Craft an Intriguing Storyline:
Introduce a narrative that transports your readers into a personal journey. This could involve sharing real-life examples, case studies or personal anecdotes that align with the problem & solution. Engage your audience emotionally by making the story relatable & authentic.
5. Present a Clear Plan or Solution:
Just as a guide provides a plan for the hero’s journey, your blog post should outline a clear plan or solution to address the identified problem. Break down the steps or strategies that your audience can follow, making it easy for them to visualize the path toward resolution.
6. Incorporate the Call to Action:
A StoryBranded blog post should guide your audience not only through the narrative but also toward a specific action. Whether it’s subscribing to your newsletter, downloading a resource or making a purchase, include a clear call to action that aligns with the story & guides readers to the next step.
7. Use Engaging Visuals:
Enhance your storytelling with visually appealing elements. Incorporate images, infographics & videos that complement the narrative. Visuals not only break up the text but also evoke emotion & reinforce the key points of your story.
8. Maintain Consistency Across Channels:
Consistency is crucial in the StoryBrand approach. Ensure the narrative style, language & messaging align with your brand’s overall identity. Whether it’s your blog, social media or other marketing channels, maintaining a cohesive voice reinforces the familiarity & trust your audience has in your brand.
9. Encourage Audience Engagement:
Invite your audience to become active participants in the story. Encourage comments, questions & sharing of personal experiences related to the blog post. This promotes a sense of community & makes your brand more relatable.
10. Reflect Your Brand’s Values:
Integrate your brand’s values into the narrative. Whether it’s a commitment to innovation, customer satisfaction or ethical business practices, align the story with these values. This not only strengthens your brand identity but also builds credibility & trust.
11. End with a Resolution:
Every story needs a resolution. Conclude your blog post by summarizing the key takeaways & emphasizing how your brand’s solution provides resolution to the problem presented. Leave your audience with a sense of accomplishment & a clear understanding of how your brand can guide them forward.
By identifying your audience as the hero, presenting a problem, positioning your brand as the guide & incorporating storytelling elements, you can create blog posts that capture attention & inspire action.
